Episode 50, troupe... FIFTY!!
We hit 1,000+ downloads, listeners in over 40 countries, and somehow, this little passion project became the marketing platform I have been most consistent with. So before we dive in, THANK YOU! None of this makes sense without you weirdos on the other side.
Now, let's talk about that itch, the one where you fall down a Pinterest rabbit hole, suddenly hate everything you've ever made, and start eyeing a completely new colour palette like it's going to change your life.
I know a clean slate sounds really appealing, but if you keep finding yourself in love with new colours and fonts each month (perhaps each week), changing your look isn't the magic wand you think it is.
First of all, I want to acknowledge that this urge makes complete sense. As a brand designer, I'm surrounded by new, pretty colours, fonts, patterns, and icons every single day. Taste evolves and trends move fast. And the online service provider world moves even faster.
But what I typically find with my clients is that the urge to rebrand comes from wanting external validation. You want to know you're not screaming into the internet void every time you post. You want your audience to notice, to engage, to be there.
When that feedback loop is missing, you feel bored, and what do you end up changing? How your brand looks.
The problem is that without noticing, you're just doing the same thing over and over again, hoping the next time it's going to stick. Which is, more or less, the definition of insanity.
So why does this keep happening? In my experience, it usually comes down to one (or all three) of these:
None of this makes you a bad business owner, just a human one. But it doesn't mean changing your visuals is the answer.
When you change your look too often, you end up in aesthetic limbo.
You're caught between the visuals you're trying to abandon (quick and easy because they're so familiar) and the shiny new thing that looks amazing on a mood board but takes forever to actually work with. And instead of that clean-slate feeling you were after, you're just lost, with a half-baked brand and no momentum.
Worse, you're losing the built-in trust that comes from years of building a business. Because you're changing things so often that you're not giving anyone a chance to recognize your brand in the wild. And if your audience lands on your profile and doesn't recognise you, they unfollow. They assume you're brand new. They don't connect the dots on their own.
Your brand's job is to make sure that wherever people find you, they recognise you. It captures their attention and maintains it so they can go from strangers to audience members to buyers to fans. Every time you start over, you're delaying that momentum and starting from scratch.
Look at the service providers you admire, whether they're dream clients or mentors. Scroll back on their profiles. Notice how their visual identity evolves rather than abruptly changes. You can always find a through line that pulls things together and keeps their audience right at their side as things naturally shift.
Did it feel seamless for them from the inside? Probably not. Change is always weird and stressful. But they had a reason for doing it. There was real intention and a goal behind every change, not just a new mood board moment.
I'll be the first to tell you: the brand that got you here is not the same brand that's going to take you there. Rebranding, when done for the right reasons, is building on top of what's already there and growing momentum from it.
But in order for a rebrand to be worth it, you need to know what goal you're trying to achieve with the change in the first place. If you want to transition out of a certain type of content, shift your positioning, or show up as a different version of your business, your brand needs to reflect that. And yes, it's going to feel new to your audience. It's going to take time for everything, including yourself, to adjust. But it's worth navigating that weird in-between because you know why you're doing it.
Just like any strategy, doing something for a week isn't evidence of anything. You have to stick with things long enough to see what they're capable of, what's working and what needs work.
If you're sitting there thinking: "Okay, I get it... I can't keep changing my brand colours every other month but, *how* do I fix this?", here's where to start:
And if you do commit to the rebrand, there's no going back. You did this for a reason. Your branding should be a system for you to lean on, one that pushes you closer to your goals, flexes alongside your business as it grows, and doesn't leave you feeling like you're starting from zero every time something changes.
That's exactly what The Extravaganza (my signature rebrand service) is built to do. We don't just give you a new look. We implement it across your website, email marketing, and social media, because the results live in the consistency across all of those platforms.
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Over the last 5 years as a Brand & Marketing Designer, I’ve helped freaks like us design their unconventional brands so they can step onto the main stage & own their weird. Because if you wanted to be, look or sound like everyone else, you wouldn’t be where you are today. Now it’s your turn.
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